B2C电子商务交易平台顾客感知价值、顾客满意与顾客忠诚关系的实证研究被引量：13

Research on the Relationship between Customer Perceptive Value,Customer Satisfaction and Customer Loyalty on the B2C E-commerce Trade Platform

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摘要 B2C电子商务交易平台也是目前互联网中主流的交易平台之一,如何完善此类电子商务交易平台,取得顾客满意,赢得更多顾客的青睐也成为此类交易平台急需解决的问题。研究通过对国内相关文献的研究,尝试构建适合于研究B2C电子商务交易平台顾客感知价值、顾客满意与顾客忠诚的模型;并通过网络调查的方式,运用因子分析和多元回归的方法来研究B2C电子商务交易平台的顾客感知价值、顾客满意和顾客忠诚的关系,为我国B2C电子商务交易平台进一步的发展提供一定的理论借鉴。 B2C e-commerce trade platform is a mainstream of the Internet trade platform at present.How to improve the platform and customer satisfaction and win more customers becomes a focus in such trade platform.Based on the domestic related literature research,this paper tries to build the model,which is suitable for the research on the relationship of the B2C e-commerce trade platform customer perceptive value,customer satisfaction and customer loyalty.And through the network investigation,this paper uses the factor analysis and multiple regression method to study the relationship of the B2C e-commerce trade platform customer perceptive value,customer satisfaction and customer loyalty,in order to provide some theoretical reference for the further development.of the B2C e-commerce trade platform

作者雷婷李存林

机构地区北方民族大学管理学院

出处《技术与创新管理》 2012年第6期642-646,654,共6页 Technology and Innovation Management

基金北方民族大学科研项目"网上银行信息安全产品服务质量研究"的资助(2012Y019)

关键词 B2C电子商务交易平台顾客感知价值顾客满意顾客忠诚 B2C e-commerce trade platform customer perceptive value customer satisfaction customer loyalty

分类号 F727 [经济管理—产业经济]

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参考文献8

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