“品牌战略”与当代中国武术发展路径选择

“Brand Strategy” and Selection of the Development Path of Contemporary Chinese Martial Arts

从品牌战略的视角对中国武术发展进行全面剖析。中国武术存在的突出问题如下:竞技武术难度过高,不易普及推广;传统武术缺乏统一教材,推广时杂乱无序;段位制武术不易科学量化。中国武术进一步发展,必须塑造武术品牌、建立武术标准化、以连锁式经营来推广。

Through the perspective of the brand strategy,Chinese martial arts exists some problems： competitive martial arts itself too difficult for people to learn,traditional martial arts is lack of uniform teaching materials and be spread disorderly,Dan system martial arts is difficult to be quantified scientifically.It＇s needed to create the martial arts brand,establish martial arts standardization,introduce the running mode of chain store and franchise management for developing the Chinese martial arts.