社会化商务模式研究

Research on the Model of Socialization Commerce

在论述信息技术和商业模式相互促进发展的基础上,分析了社会化电子商务的特征,社会化电子商务的驱动力。重点在分析传统网上购物过程、社会化电子商务购物过程、社会化电子商务的6个维度和对社会化电子商务与传统电子商务进行比较分析的基础上,对社会化电子商务模式进行研究,分析了社会化电子商务模式的运作细节。最后总结全文并展望社会化商务的未来发展。

Based on mutual promotion and development in this discussion of information technology and business models,this paper analyzed the characteristics of socialization commerce and the driving force.Focused on analyzing the traditional online shopping process,social e-commerce shopping process,six dimensions of social e-commerce,and on the basis of a comparative analysis of social commerce and traditional e-commerce,it discussed the models for social e-business research,and the operational details.Finally,concluding remarks,and Looking forward to the future development of social commerce.