基于卡诺模型的产品价值创新策略研究

A Study of Product Value Innovation Strategies Based on Kano Model

从卡诺模型三种质量水平的角度分析产品价值创新的策略,研究结果表明:通过"剔除、减少、增加、创新"的策略,可以提高客户满意度,增加产品的买方价值;减少和剔除不被客户所接受的产品功能,进而减少整个产品的成本,能实现产品价值与成本的共赢。这一理论研究可以为企业拓宽行业边界,进入企业发展的蓝海提供理论依据和决策参考。

This paper analyzes product value innovation strategies from the three quality levels of the Kano Model. Results sug- gest that customer satisfaction and buyer＇s value could be raised with strategies such as ＂rejection, reduction,addition and inno- vation＂; meanwhile, reducing and dropping some functions of the product rejected by the customer to further lower product cost shall create a win-win situation of value and cost, which provides a theoretical basis and decision-making reference for widening industry boundaries and for the enterprise to enter the ＂Blue Ocean＂.