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基于结构方程的信用卡非理性消费行为的作用机理分析 被引量:3

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摘要 文章采用结构方程建模方法,实证分析了信用卡非理性消费行为与其影响因素,即金钱态度、心理账户、消费价值观、商家和银行的促销行为、银行的约束行为和认知偏差之间的作用路径关系,从而建立了持卡非理性消费行为影响因素的概念模型。
作者 杨蓬勃
出处 《统计与决策》 CSSCI 北大核心 2012年第22期66-69,共4页 Statistics & Decision
基金 中央高校基本科研业务费专项资金资助项目(K50510060007) 教育部人文社科基金资助项目(11YJC790236)
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参考文献8

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二级参考文献19

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共引文献49

同被引文献31

  • 1黄守坤.非理性消费行为的形成机理[J].商业研究,2005(10):14-17. 被引量:38
  • 2崔迅,张瑜.顾客需求多样化特点分析[J].中国海洋大学学报(社会科学版),2006(2):27-30. 被引量:10
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