摘要
以入境客流空间流动为研究对象,构建客流流向偏好指数模型。基于2010年《中国旅游统计年鉴》的入境旅游数据,分析中国主要客源国对31个省区的流动选择偏好。结果表明,中国主要客源国的流向偏好差异很大,等级鲜明,且表现出很强的距离衰减规律和地域相关性,中国大陆地区各省区应将海外市场进行合理分级,区分自己的核心市场、潜力市场和机会市场,有针对性地开展海外营销。各省区的偏好客源国各不相同,这也为错位竞争与市场细分提供了理论依据。
Taking the tourist flows as an object of study, traveling preferences model were found. Based on the date of inbound tourism flow, traveling preferences of inbound tourism flow in China were analyzed. This research gained conclusions and revelations as follows : There were great difference among Chinese major inbound tourism- generating countries, the rank of inbound tourism traveling preferences on different areas were very clear, there were strength law of distance decrease successively.
出处
《资源开发与市场》
CAS
CSSCI
2012年第12期1121-1123,共3页
Resource Development & Market
基金
国家自然科学基金资助项目(编号:40771058
41001077)
关键词
入境客流
省际旅游区
客源国
流向偏好
inbound tourism flow
tourism area
inbound tourism - generating country
traveling preferences