浙江省海岛体育旅游开发策略研究

A Research on the Exploitation Strategy of Sports Tourism On the Islands of Zhejiang Province

浙江省海岛旅游资源在数量、质量、区位、环境等方面具有极大的可开发价值,政府在经济条件和政策上对于开发海洋旅游产业提供了很大的保障和支持.通过对浙江省海岛旅游资源的调研和分析,对海岛体育旅游开发的区域和实际内容进行了布局设想,提出开发海岛体育旅游要采取合理布局、海陆联动、打造主题、开拓市场、招商引资等一系列策略,为海岛体育旅游开发提供参考和建议.

Zhejiang Province has rich island tourism resources. With the increase of urban residents＇ income and the improvement of quality requirements of life, the island sports tourism with the nature of fitness, leisure and holiday is gradually being loved by more and more tourists. In respect of quantity, quality, location, and environ- ment, island tourism resources of Zhejiang Province have great values of exploitation. And the government has pro- vided the marine tourism industry with important protection and supports on the economic conditions and policies. Through the research and analysis on the island tourism resources in Zhejiang Province, the assumption of exploita- tion area and actual contents, we propose series of methods to the exploitation of island sports tourism, such as the rational layout, land and sea linkage, theme creations, opening up markets and investment invitation for reference.