英语征婚广告的文体分析

Stylistic Analysis of English Marriage-seeking A dvertisement

随着《非诚勿扰》《我们约会吧》等电视相亲节目的热播,以及全球新一轮单身高潮的到来,利用广告进行征婚活动也越发盛行起来,打开国外的网站或者翻看国外的报纸杂志,征婚广告随处可见。细读起来感觉每则广告不仅反映了西方社会特有的社会文化风情,更体现了多姿多彩的英语语言特色。通过语音、书写、词汇、句法、语法和修辞六个层面对英语征婚广告语言进行分析,认为英语征婚广告的语言具有简练,诙谐幽默,且表现手段丰富的特点。

With the critically acclaimed television hit shows ＂You Are the One＂ and ＂Take Me Out＂, as well as a new round global single climax, marriage -seeking advertisements have become more and more popular. We can see these adver tisements whenever we click the foreign web sites or read foreign newsapers or magazines. Every piece of advertisements reflects not only the unique social and cultural customs of western society, but also various features of English language, from pronunci ation, writing, vocabulary, syntax, grammar and rhetoric, this thesis analyzed the features of English marriage - seeking adver tisements, and held the opinion that the language was concise, humorous and rich in performance means.