图书出版营销策略

The Marketing Strategy of Book Publishing

随着中国出版业市场化程度不断加深,来自内部和外部的各种力量使得中国出版业的市场竞争越来越激烈,出版业也越来越意识到"营销"在图书市场上的重要性。本文通过对图书出版营销的概念、现状及常用出版营销策略的分析,并运用多个实例探讨这些营销策略的优势和运行方法,最终引出图书出版营销中存在的问题及相应的解决办法。

With the publishing market in China has continuously deepened, from internal and external forces that make the Chinese publishing industry increasingly competitive market, publishers are increasingly aware of the ＂marketing＂ in the book the importance of the market . Based on the book publishing marketing concept, status and popular publishing marketing strategy analysis and multiple instances of the use of the advantages of these marketing strategies and operational methods, marketing, book publishing ultimately leads to problems and corresponding solutions.