江西民营企业对市场营销专业人才需求调查分析

Investigation on Marketing Talents of Private Enterprise in Jiangxi Province

市场营销是企业实现利润的最后环节,如何培养高素质的市场营销专业人才是高职高专院校面临的重要课题。本文通过问卷调查,分析了江西民营企业对市场营销专业人才的需求和要求,对高校市场营销专业建设起到一定启示作用。

Marketing is the final part where enterprises obtain the profits. It＇s a main task for vocational colleges to cultivate high quality marketing talents. This paper analyzes the requirementl and demand of marketing talents of private enterprises in Jiangxi province through questionnaire, which can he regarded as an example in building marketing major.