入境外国游客旅游行为性别差异研究

Gender Differences in Behavior of Inbound Foreigner Tourists

以在北京、上海、广州、西安、桂林、苏州、杭州、成都等地所做的入境外国游客问卷调查统计数据为基础,运用社会网络分析法和卡方检验法对不同性别游客的旅游行为特征进行了对比分析。结果显示:男性和女性入境外国游客到访的目的地范围基本一致,男性和女性入境旅游流集中分布在北京等少数核心旅游城市,女性入境旅游流空间分布相对均衡;与女性相比,男性入境旅游流在我国的转移和扩散更需借助北京、桂林、西安、上海等少数核心旅游城市来完成;男女入境外国游客在旅游动机、出入境口岸、游伴、旅游线路规划者等方面的行为特征具有显著差异;男女入境外国游客在旅游信息获取方式和旅游障碍因素等方面的行为特征没有显著差异。最后,提出国家和各级政府应该注意解决的问题和途径。

This paper statistically tests a series ofgender differences in tourist＇ s behavior. Result shows thatt： The spatial pattern of both the male and female inbound tourist flow are uneven, But the spatial distribution of female inbound tourist flow is relatively balanced; Transfer and diffusion of the male＇s inbound tourist flows requires the use of a small number of core cities;male and female tourists differ significantly in tourist motivation , the entry and departure city, travel partners and travel route planners;No significant difference between male and female tourists in the tourist information source and troublesome in the tourism process.