摘要
旅行社是旅游产业的基本组成要素之一,它担负着招待、接待旅客的重要职能,其经营管理水平关联旅游业的发展。十堰市的旅行社随着本地旅游业的发展逐步成长进步,但存在小、弱、散、乱等问题,与本地蓬勃发展的旅游业不相适应。因此,行业自身必须树立规模化经营和规范化管理意识,管理部门必须加强管理和服务工作,同时,政府要加强引导,加大支持力度,内外合力以促进旅行社快速、健康的发展。
Travel agency, the basic component of travel industry, is in charge of receiving and entertaining tourists, whose management is closely connected with the development of travel industry. Shiyan travel agencies have had big de- velopment with the quick development of Shiyan travel industry, but small, weak and scattered, unsuitable to the quick development of the travel industry. Therefore, travel agencies must have sense of scale and standard management and the administration authorities must strengthen management, service, guide and support to help them have a quick and healthy development.
出处
《郧阳师范高等专科学校学报》
2012年第5期95-99,共5页
Journal of Yunyang Teachers College
关键词
十堰市
旅行社
存在问题
研究对策
Shiyan City
travel agency
problems
counter-- measures