摘要
认为可以在一般的意义上把情绪融入经济学的理由有 ,情绪可能是决策理性的一个来源 ;情绪本身能成为理性选择的对象 ;情绪可以模型化。
The authors think it is possible to incorporate emotion into economics. First emotion maybe adopted as an element in the decision making process; secondly, emotion maybe an object of rational selection; finally, emotion may be modelled to show its practical benefits.
关键词
情绪
经济理论
决策理性
emotion
economic theory
decision rationality Huang Xingwang Doctoral Candidate
School of Management, Xian Jiaotong University, Xian 710049, China.
