4Bauer R A, 1960, Consumer behavior as risk raking, Dynamic Marketing for a Changing World, Proceedings of the 43rd Conference of the American Marketing Association, p389- 398.
2Soh C, Mah Q Y, Gan F J, et al. The use of the Internet for business: The experience of early adopters in Singapore [J]. Internet Research, 1997,7 (3) :217-228.
3Choo C W. The knowing organization [M]. New York: Oxford University Press, 1998.
4Spink A, Greisdofr H, Bateman J. From highly relevant to not relevant: Examining different regions of relevance [J]. Information Processing and Management, 1998,34 ( 5 ) :599-621.
5Jarvenpaa S L, Todd P A. Consumer reactions to electronic shopping on the World Wide Web [J].Int J Electron Commerce, 1997,5(2) :59-88.
6Jarvenpaa S L, Tractinsky N. Consumer trust in an internet store: A cross-cultural validation [J]. J Comput Mediated Commun, 1999,5(2) :1-35.
7Gefen D. E-commence: The role of familiarity and trust [J]. Omega-Int J Manage Sci, 2000,28(6) :725-737.
8Agarwal R, Prasad J. Are individual differences germane to the acceptance of new information technologies? [J]. Decision Sciences, 1999,30 (2) : 361-392.
9Davis F, Bagozzi R, Warshaw P. User acceptance of computer technology: A comparison of two theoretical models [J]. Management Science, 1989,35 (8) :982-1004.
10Davis F. Perceived usefulness, perceived ease of use, and user acceptance of information technology[J]. MIS Quarterly, 1989,13(3) :319-341.
