毛泽东、刘少奇新闻宣传思想比较

Comparison about News Propaganda Views between Mao Zedong and Liu Shaoji

毛泽东、刘少奇都是中共重要领导人,他们对无产阶级的新闻宣传事业有共同的看法,也存在不少分歧。相对而言,刘少奇的新闻宣传思想比毛泽东更为独特、包容和开阔,更加尊重新闻宣传的规律。本文拟从他们对媒介性质与功能、媒介作用、新闻宣传的原则、办报策略、新闻宣传方法、受众观、舆论监督观、新闻工作人员修养观、对待外国媒介信息的态度等九个方面,对两人的新闻宣传观做一个简单的比较。

Mao Zedong and Liu Shaoqi are the main leaders of CPC. They have common views on the proletarian news propagandaandmany disagreements as well. Relatively speaking , Liu Shaoji＇s views on news propaganda are unique, they are more inclusive and more open than Mao Zedong＇s,and show more respect for the rule of news propaganda. This article aims at making a comparison between the two main leaders＇ views on news propaganda from nine aspects, namely, nature and function of media, media effect, news propaganda principals, newspaper strategies, methods of news propaganda, audience views, the views of. public supervision, cultivation views of news staff, and the attitudes of treating foreign media information.