乡村文化的保护与营造——从大众媒介的角度

On the Protection and Construction of Rural Cultures from the View of Mass Media

在城市化进程中,乡村通过媒介传播汲取了新鲜的城市印象,大众媒介营造的文化氛围使乡村文化逐渐与城市文化趋同。论文通过对当下乡村媒介现状的分析,提出借助大众媒介之力,保护乡村文化并寻找新的发展契机,从而健全乡村文化心理,建立乡村文化自信和自豪感。

In the process of urbanization, people in countryside get some fresh city expression through mass media. The cultural atmosphere created by mass media has made the gap between rural and urban cultures smaller. This paper analyzes the current situation of rural media, and puts forward some suggestions to protect and construct rural cultures so that people in the rural areas can have sound cultural psychology and self- confidence.