中国数字出版的机遇与挑战

On the Opportunities and Challenges for Digital Publishing in China

数字技术的快速发展使得数字出版迅速崛起,打破了千年的阅读习惯,加强了文化的传播与交流,真正地实现了绿色环保。就市场而言,数字出版拥有空前发展的机遇,但是面对纸质传统出版多年来的发展积累,我国的数字出版同时面临着巨大的挑战。怎样抓住机遇,找出对策应对挑战是目前我国数字出版发展的关键。

The rapid development of digital technology has promoted the digital publishing. Digital publishing breaks the reading habits lasting for hundreds of years, enhances the cultural wide-spreading and exchanging, and makes the greenery come true. As far as the market is concerned, digital publishing has many developing opportunities, but in China, it has to meet with great challenge while facing traditional paper publishing. How to seize the opportunities and find countermeasures to deal with the challenges is the key factor to the digital publishing in China.