广西家电下乡市场调查报告

A Report on Market Investigation into Home Appliances to Countryside in Guangxi

广西实施的家电下乡政策,不仅有效拉动了农村市场需求,给八桂大地的农民带来了实惠,很大程度上使家电企业尤其是家电下乡中标企业面临着新的市场机遇。文章从广西家电下乡的现状出发,通过以问卷形式对广西家电下乡的实地市场调查,深入分析了当前广西家电下乡过程中所存在的一些问题,并据此提出了相应建议,以期对广西家电下乡的中标企业和政府有所裨益。

The policy of home appliances to Guangxi countryside has not only brought in market need in countryside,also made household appliance enterprises benefit from a new market opportunity.This research analyzes the status of household appliances promoted in countryside and some existing problems based on the questionnaires of the survey,also put forward the solutions to the problems.