网络媒体新闻价值新取向及影响

The New Value Orientation of Network Media News and Its Influence

自网络媒体诞生以来,网络新闻就呈现出不同于报纸新闻、广播新闻、电视新闻的独特风貌,尤其是在价值取向上发生了一系列深刻的变化,包括新闻价值要素标内涵的发展、新闻价值取向的娱乐性变化以及新的新闻价值要素的形成。网络新闻在价值取向上的变化对网络新闻的低俗化、煽情化、碎片化态势起到了强化或者加剧的作用。新闻从业人员应该积极担负相应的社会责任,正确引导社会舆论。

Since the birth of network media,network news has had its features different from newspaper,broadcasting and TV news,especially a lot of changes in its value orientation,such as the development of news value elemental connotation,the changes of news value orientation entertainment,and the formation of new news value elements. The changes of network news in value orientation promote the vulgarity,pseudo-emotion and fragmentation of network news. News employees should take on their corresponding duties to guide social consensus correctly.