中国体育传播学边缘化理论研究述评

Research Review of Peripherization Theory on Chinese Sports Mass Communication

运用文献资料法,分中国体育传播路径宏大叙事的终结、中国体育分众传播研究的未来、中国体育传播研究生态异化的斧正三大板块内容,甄别与述评中国体育传播学边缘化理论研究进展,以促进中国体育传播学理论与实践进程,开拓同行理论思维视野。

Using method of literature and data,this paper divides the content into three parts,including the finality of magnificent narrative of Chinese sports communication route,the future of the public-differentiated communication research on Chinese sports,the rectification of ecology-dissimilation of Chinese sports communication research. It discriminates and reviews the research on the process of peripherization theory in Chinese sports mass communication,to push forward the development of Chinese sports mass communication.