广交会转型与发展广州会展业的对策

The Transformation of Canton Fair and the Countermeasures to the Development of Guangzhou’s Trade Exhibition Industry

广交会转型将对广交会的功能产生影响,直接促进广州商贸流通业的繁荣和发展,产生更大的拉动和辐射作用。鉴于目前广州会展业无序竞争较严重、市场经营模式不突出、会展环境弱化、服务营销滞后、知识产权纠纷上升等问题,本文提出广州应利用转型契机和广交会的名牌效应建立会展品牌、扩大广州在全国和世界的影响力、联动发展现代化批发市场和新型的会展服务业、组建大型会展组织、市场化和合作化模式办展等战略发展思路,加强政府的引导和支持作用。

The transformation of Canton Fair will exert impact on its function, and directly promote theflourish and progress in the circulation of commodities and international trade with greater pulling force andradiating effect. Considering the fact that the problems such as tangled competition, blurry operative mode inmarket management, weakened fair environment, lagged service marketing and ascending dissension in intellec-tual property rights occur in Canton fair industry, this paper brings forward a train of thought in strategicdevelopment. These thoughts include how to establish the famous-brand of Canton Fair by taking advantage ofthis transformation, expand the influence of Canton Fair both home and abroad. Guangzhou should make full useof the famous-brand effect of Canton Fair to develop its modern wholesaling market and fair service industry, tobuild large-scale exhibition organizations. A more government guided, market-oriented and cooperative modeof exhibition industry development strategy should be in place.