业精于勤 求实求新——《公共关系学》课程教学深层改革的探索

Make Achievements through Diligence,Seek Truth and Be Creative——An Exploration into Deepening the Teaching Reform of Public Relations

高等院校深化教学改革,课程教学的深层次研究是一个重要方面。文章联系《公共关系学》课程教学的实践经验,提出＂全面知识更新＂、＂提升课堂教学文化品格＂、＂开展互动式教学＂等三项研究课题,并经过四年的勤勉教学,完成了教材编著并通过了精品课程评审,体现出教学研究的切实价值。

How to further the reform in higher education institution？ The in-depth research of teaching is a key aspect. Associating with the practical experience of Public Relations teaching, the author proposed three research projects, i.e. updating knowledge entirely, upgrading cultural characters of classroom teaching and carrying out interactive teaching.