论文化生产力

On Cultural Productivity

文化仅仅是意识形态、是软任务,以及文化无用论的观念,长期以来左右着人们对文化的认识,这种观念影响到了我国文化事业的发展,也一定程度影响到我国的公民道德建设和社会诚信建设。随着经济全球化的深入发展、消费时代的到来,文化产业的繁荣及文化生产力的释放,文化在综合国力竞争中的作用越来越凸显。提出"文化也是生产力"这一观点,符合时代发展的需要,体现文化自身应有之内涵。"文化也是生产力":一方面在于文化通过产业化的形式直接构成生产力;另一方面文化通过提升商品附加值的形式间接成为生产力。正确认识文化的生产力地位将会进一步推动我国文化的大发展、大繁荣。

For a long time,people＇s understanding of culture has been dominated by the conception that culture merely as ideology is a soft aim of no practical use.This conception has been affecting the development of cultural cause and construction of civic morality and social creditability in our country.With the deep development of global economy and coming of consumption age,however,the flourishing of cultural industry and release of cultural productivity have demonstrated a more and more prominent function of culture in the intense competition of comprehensive national strength.The view that ＂culture is also productivity＂ is put forward to respond to the demand of epochal advancement and reveal the obligatory implications of cultural itself.＂Culture as productivity＂ is actualized partly by turning culture directly into productivity in form of industrialization and partly by transforming culture indirectly into productivity by means of raising additional value of commodity.In a word,a proper understanding of the place of culture as productivity will certainly promote enormous development and prosperity of our culture.