奢侈品动力论

Luxury Dynamics

奢侈品已成为当代消费社会的一个全球性现象,亟待一个理论上的认识和阐释。第一,奢侈品的基本动力学是自上而下的延伸,是一个民主化的过程;第二,奢侈品消费的乐趣来自于体验与认知的交织;第三,同属奢侈消费的另一极端是内在奢侈和朴素奢侈;第四,奢侈品与美学和艺术具有错综复杂的关系;第五,它总是作用于感受、内在、期待和记忆。

The production of an expanding range of consumer goods and luxuries is generally seen as one of the main engines driving the global economy.Contemporary consumer culture and media advertising reveal an endless fascination with the luxurious lifestyles of celebrities and the super-rich.If luxury is central to social life today,we should be aware that for much of western history up to the eighteenth century,luxury has been depicted as a dangerous thing,corrosive of morality and social order.This paper will examine a number of luxury dynamics,some of which point not merely to the control of luxury,but to the transformation of luxury,to potential moves beyond luxury.If the moral containment or eradication of luxuries has historically been a powerful dynamic,there are a number of other vectors to be considered.These include：the democratization of luxury;austere luxury;connoisseurship;the shift from material to immaterial luxuries,the move from sensual pleasures to more contemplative recollections and mediations.The various dynamics in their different ways,seek to acknowledge,play with,or go beyond,the imputed power of the luxury object and the crossovers between art,luxury,imagination and everyday life.