摘要
近年国内童装行业发展较快,不少地区出现了产业集群,也出现了不少较知名的童装品牌。但品牌童装的渠道在发展过程中产生了较多问题,并制约了整个行业的进步。本文对其现状、问题进行了分析,并提出了相应的对策,可作为相关人士的有益参考。
Currently,with the development of childern's garments industry in china,industrial clusters as well as a multitude of well-known brands of children's garments have emerged.In the meantime,the problems arised in the process of development of have restricted the improvement of the whole industry.This paper has analyzed the present situation and the problem of the distribution channel.The countermeasures presented in this paper are beneficial to the relative people.
出处
《江苏商论》
2012年第10期69-71,共3页
Jiangsu Commercial Forum
关键词
童装
品牌
渠道
children's garments
brand
distribution channel
