摘要
消费者为实现自己的愉悦、参与、社会互动等目的,通过其无形劳动,与其他消费者、企业及其员工进行互动而生产了价值。这些价值大多体现在首要层次的社会关系中,而很少会转移到次要层次的社会关系中。转移过来的价值可能被企业占有,也可能由于社区的作用由消费者自己获得。
Consumers produce values when they conduct in sumers, businesses and their employees for their own pleasure, tangible labor and interaction with other con- participation, social interaction, etc. Most of these values are reflected in the primary level of social relations, and few are transferred to the secondary level of social relations. The values transferred may be possessed by the enterprises, and may also be ob-tained by the consumers themselves due to the role of the community.
出处
《广东商学院学报》
CSSCI
北大核心
2012年第6期37-43,共7页
Journal of Guangdong University of Business Studies
关键词
消费者生产性
生产性消费者
消费者互动
消费抵制
consumer productbility
productive consumer
consumer interaction
consumer resistance