非物质文化遗产传承的资本化运作——以传统戏剧为例

On the Capitalization Operation of the Inheritance of Intangible Cultural Heritage——Taking Traditional Chinese Opera as an Example

传统戏剧是重要的非物质文化遗产。传承和弘扬传统戏剧文化,应将戏剧文化资本转变为经济资本,进行资本化运作。从边际效用递减分析、戏剧本身所具有的价值、戏剧发展现状来看,以资本化运作方式来促进传统戏剧的保护和发展迫在眉睫。传统戏剧的资本化应注重戏剧内容和形式的创新、戏剧市场的开拓、融资模式的运用、现代化包装元素的采用、传承人的保护与培育,促使戏剧艺术更加光耀夺目。

Traditional Chinese opera is important intangible cultural heritage.We should change cultural capital into economic capital by capitalization operation in order to inherit and develop the traditional drama culture.Analyzing from diminishing marginal utility,the value and current situation of drama,it is urgent to protect and develop traditional drama by capitalization operation.The capitalization of the traditional drama should put emphasis on the innovation of drama＇s content and form,expansion of drama market,the using of financing mode application of modern packaging elements and protection and training of successors so as to make drama more eye-catching.