体育产业链特征研究

Features of Physical Education Industry Chains

体育产业链大致分为体育表演业、体育产品业、体育促销业三大门类,除此之外,体育表演业还有价值延伸部分。体育表演业是体育产业链的龙头与核心,体育产品业和体育促销业同时作用于体育表演业,呈发散型结构,产业链较短,通常采用垄断型准市场交易式组织模式。我国体育产业链的结构不尽合理,体育表演业权重太小,因此,必须重视发展体育表演业,更好地发挥其在产业链中的拉动作用和乘数效应。

Physical education industry chains can be divided into three types： PE performing industry, PE product industry and PE promotion industry. PE performing industry has close relationship with the other two. This paper points out the problems in physical education industry chains, and puts forward the suggestions.