2Bae S M,Park S C ,Ha S H. Fuzzy web ad selector based on web usage mining. IEEE Intelligent System,2003,18 ( 6 ) :62 - 69.
3O'Reilly T. What is Web 2.0 Design patterns and business models for the next generation of software, http ://www. oreillynet, com/pub/a./ oreilly/tim/news/2005/09/30/what-is-web-20, html? page = 1.
4Wu K L, Aggarwa/ C C, Yu P S. Personalization with dynamic profiler [ R]. Advanced Issues of E-Commerce and Web-Based Information Systems, WECWIS 2001, Third international Workshop, 12 - 20,2001.
5Yang W S, Dia J B, Cheng H C, et al. Mining social networks for targeted advertising[ R]. HICSS 2006, in 39^th Hawaii International Conference on Systems Science, IEEE Computer Society,2006.
6Yib W T, Goodman J, Carvalho V R. Finding advertising keywords on web pages [ R ]. WWW 2006, ACM,213 - 222,2006.
