浅论案例教学法在品牌学教学中的应用

On the Application of Case Teaching Method in Brand Teaching

案例教学法作为一种教学方式,在现代高校中日益得到广泛运用,将这种教学法引入品牌学课程,无疑能培养学生研究品牌理论,运用相关的品牌学理论解决实际问题的能力,同时通过案例教学法的内在的组织方式,还能培养学生创造能力、组织能力、表达能力等综合素质。品牌案例课除了要突出相应的研究性和学术化之外,尤其应该注重提高学生的参与度以实现教学相长。

Case method as a teaching method,in modern universities increasingly widespread used,implement this teaching method in the brand school curriculum,students undoubtedly brand theory,the use of brand theory＇s ability to solve practical problems and at the same time throughcase Method,internal organization,but also to develop students＇ creative ability,organizational ability,skills and comprehensive quality.The brand case lesson to highlight research and academic,in particular,should focus on improving the participation of students in order to achieve both teaching and learning.