市场调查与预测课程教学改革之思考

Research on the Course Reform of "Market Investigation and Forecast"

分析市场调查与预测课程的传统内容组织方式与项目驱动式组织方式的利弊,提出在不破坏知识体系完整性的前提下,以综合项目为主体贯穿教学内容的全过程。在市场预测教学内容组织中以截面数据、年度时序数据、季度(或月度)数据类型来组织教学内容,实现数据类型驱动,而不是预测技术驱动的内容组织方式。在教学模式中坚持综合项目式的互动式的团队教学模式,实现让学生既见森林,又识树木的教学目标。

Analysis the advantages of traditional content organization mode and project driven organization way of the curriculum of ＂market survey and forecast＂.Raised in integrating project as the main content through the whole process of teaching without destroying the integrity of knowledge system.The teaching content of market forecasting should organize in the data types of cross-sectional data,time series data,the annual quarterly（or monthly） data,to achieve type of data driving,rather than the driving mode of predicting technology.Comprehensive project and interactive team should used in the teaching mode,making the students not only to see the trees,but also the forest.