五步教学法在高职市场营销课程教学中的应用

Application of Five-step Teaching Method in Vocational Marketing Course Teaching

在市场营销课程的教学过程中,笔者创建了"感受营销、探究营销、体验营销、回味营销、融入营销"的五步教学法。五步教学法真正贯彻了"以学生为主体"的教育理念,将理论教学与实践教学进行了完美的融合,有效地适应了目前高职学生的水平和素质,形成教学过程的良性循环。

In the marketing course teaching process,the author created ＂experience marketing,explore marketing,experience marketing,marketing,into a marketing＂ five steps of teaching method.Five steps of teaching method to carry out the real ＂take the student as the main body＂ of the education philosophy,the theory teaching and practice teaching are the perfect fusion,effectively to adapt to the current higher vocational students＇ level and quality,and form the teaching process of the virtuous cycle.