南京市区部分健身俱乐部经营现状的调查与分析

A Survey and Analysis of the Operating Status of Some Fitness Clubs in Nanjing District

健身俱乐部作为一种新的体育组织形式,以优质、独特的健身服务深受人们的认可。从经营规模、硬件设施、管理者,教练人员状况以及会员状况几个方面进行调查分析,结果显示,南京市经营性健身房档次多样化,平均年利润在12万元左右,各个经营性健身房获利差距较大;经营项目的设置上出现盲目性与失衡性。

As a new form of sports, fitness club is deeply rec- ognized by people for its quality and unique fitness service. This paper investigates and analyzes from such aspects as the scale of operation, hardware facilities, managers, coaches, staff conditions and the membership status. The results show, the grades of fitness clubs in Nanjing City is diversified, and the average annual profit is 12 million, but profitability gap is big; the setting of operating items is blind and imbalanced.