多媒体设计对3G增值服务的影响及意义

Influence and Meaning of Multi-Media Design to 3G Increment Service

移动通信技术的发展进入了3G时代,其业务也从最初的单纯语音发展到基于3G技术的移动多媒体增值服务。在面临机遇的同时,3G增值服务不可避免的存在着发展瓶颈,3G的发展需要产业链与商业模式的成熟,多媒体设计对增值服务产业环节有着重要的影响作用,这些影响通过单个环节产生作用,进而对整个产业链和商业模式的成熟起到了重要的推动作用。合理的评估多媒体设计在整个3G产业中的地位及意义,将对产业的发展产生深远的影响。

The development of mobile communication technique enters the time of 3G,and its service has developed from that of pure voice at the beginning to that of mobile multi-media increment based on 3G technique.With opportunity in front,there is inevitable bottleneck for the development the latter,and it needs the maturity of industrial chain and commercial mode.Multi-media design has significant influences and functions to segments of increment service industry,and these influences function through single segment,and then importantly promote the whole industrial chain and commercial mode to become mature.Reasonable evaluation on the status and significance of multi-media design to the whole 3G industrial will profoundly influence the development of this industry.