中国电影大片的文化价值与反思

Cultural Value and Reflection on Chinese Blockbuster Movies

随着市场经济的不断深入,中国的电影市场也以突飞猛进的姿态取得了长足的发展。我国也出现了与国际接轨的所谓电影大片,在国际竞争越发激烈的今天,大片作为一种文化的载体起着越来越重要的作用。国外大片纷纷涌入我国市场,它们冲击了我们以前故步自封的文化产业。面对这样迅猛的文化撞击,我们试图自救,可是我国这些正在成长中的片子存在着各种各样的缺陷,文化品质堪忧,完全凭着视觉刺激、明星效应等表面功夫博取观众的支持,值得我们深刻反思。虽然就某些方面而言(比如说特效、道具服装和成功的商业宣传策略等方面),我们的大片确有可圈可点之处,但是作为一种文化战略或者说国家文化软实力而言,我们的电影大片还有很长的一段路,可谓任重而道远。

With the deepening of the market economy, the Chinese film market has made great strides in development. In China, there appear some so -called internationally compatible blockbuster movies, which play more and more important role in the international fiercer competition as a carrier of culture. As foreign blockbuster movies pour into our market, they shock our stuffy cultural industry. In the face of such a rapid cultural impact, we try to save ourselves, but these growing movies have all kinds of defects and cultural quality is in a dismal state, which give us a profound reflection due to their complete dependence on visual stimulation and star effect which attract the audienee＇s attention. In some aspects （for example, special affects, props, costumes and successful business promotion strategies, etc）, our movies do have some advantages, but they have a long way to go as a kind of cultural strategy or national culture for soft power.