手机媒体大众传播功能的演进

The Evolution of Mass Communication Function of Cell Phone Media

随着数字化技术在手机媒体中的应用和发展,手机从人际传播工具逐渐成长为影响广泛的大众传播工具,同时也对传统大众传播的传播路径和特质进行着变革,创造出的双向传播范式扩大了大众传播的维度和深度。本文从手机短信传播、手机与传统媒体融合传播以及手机微博传播这三个方面入手,力求在一定程度上呈现手机媒体大众传播功能的演进过程。

with the application and development of digital technology in cell phone media, cell phone is growing from interpersonal communication tools to farreaching mass media ones, while the two -way communication paradigm it creates expands the dimension and depth of mass communication due to its change towards the traditional media communication path and characteristics of mass communication. To proceed with cell phone ＇s short message communication, cell phone and traditional media fusion communication and cell phones micro -blog communication, this paper strives to present the evolving process of mass communication function of cell phone media to some extent.