关系规范视角下的联盟结构与联盟绩效研究

On Alliance Structure and Alliance Performance from the Perspective of Relational Norms

从关系规范相关研究出发,分析了关系规范在联盟结构与联盟绩效间的作用机制。提出联盟结构是确保联盟取得预期绩效的重要事前安排,而关系规范则是决定联盟绩效的关键过程性要素。实证研究证实,联盟结构中的利益分配合理性维度和控制权对等性维度对联盟绩效的作用显著,而关系规范作为制约企业行为的一种非正式机制,在联盟结构与联盟绩效之间起到中介作用,且关系规范各维度的影响效应不同。

The paper finds that both alliance structure and relational norms are the key elements to alliance success. Empirical findings confirm that fair benefit distribution and equal control right affect alliance performance significantly. Relational norms, as the informal mechanism, mediate the impact of alliance structure on alliance performance. Different dimensions of relational norms have different effects on alliance performance