试论四川自贡盐文化旅游产品价值分析

Discussion on the Analysis of Value of Sichuan Zigong Salt Cultural Tourism Products

自贡作为早年被评定的国家级旅游城市,拥有三大著名旅游品牌———盐,龙,灯,但在进入21世纪后,自贡的旅游业现状不容乐观,自贡拥有丰富的盐文化旅游资源,却未真正走向市场。本文从分析自贡盐文化旅游资源着手,结合市场分析方法,提出将盐文化旅游资源转化为旅游产品以充分利用其资源价值。

Zigong has been assessed as State-level tourism city for years for its three famous tourism brands——salt,dinosaur and lantern.However,at the time of the 21st century,the tourism of Zigong is not optimistic.Although Zigong owns rich salt cultural tourism resources,it has never really entered into the market.Based on the market analysis,this paper proposes the way of turning the salt cultural tourism resources into tourism products to fully use the value of the resources from the salt cultural tourism resources of Zigong.