进军电商渠道 玩具企业准备好了吗?

Toy Manufacturers,Ready for E-Commerce?

今年天猫商城和淘宝网的“双十一”购物狂欢节，单日线上成交191亿元，并为线下带去百亿消费，电商的迅猛发展深深触动了传统零售渠道的神经。

As is known to all,marketing channel is the core of sales.As for toy industry,marketing channels involved include department stores, comprehensive supermarkets,wholesale markets,shopping malls of children theme,chain stores,stores around schools,baby product shops and online shops.Considering the intense competition,one that conquers more channels is likely to get a commanding lead in the market.