摘要
现代服务业集聚区已成为我国许多大城市发展现代服务业的重要载体,是实现经济发展方式转型的重要举措。然而,集聚区文化软实力建设还未成为学界研究的重点热点。鉴于此,本文从现代服务业集聚区文化软实力提出的背景出发,对现代服务业集聚区文化软实力建设进行了分析和研究,并据此提出了对应之策以及个案研讨,以期对集聚区文化软实力的建设有所裨益。
Modern service industry agglomeration area already became a lot of our country big city to develop modern service industry the important carrier, is to realize the transition of the mode of economic development an important measure. However, concentrated area construction of cultural soft power has become the focus of academic study hotspot. In view of this, from the modern service industry cluster in the background of cultural soft power, the modern service industry cluster in the construction of cultural soft power of the necessity, importance analysis, and analysis of the construction of the scope and content, key and difficulty, point of view and innovation, the train of thought and method, and accordingly put forward the corresponding strategy and case studies, with a view to the agglomeration of cultural soft power building benefit.
出处
《中国广告》
2012年第12期123-127,共5页
China Advertising
基金
教育部人文社科规划基金项目<现代服务业集聚区的文化软实力研究-以上海为例>(批准号:10YJA790223)
华东理工大学文科培育基金研究项目<我国主要现代服务业集聚区的文化软实力研究:国际比较与中国特色>(批准号:wz1022002)
国家级大学生创新性实验项目(批准号:111025168)
华东理工大学艺术设计与传媒学院培育基金研究项目(批准号:20120212)
华东理工大学网络教育研究项目(批准号:WJY2011005)研究成果之一
关键词
现代服务业集聚区
文化软实力建设
Modern service industry cluster
The construction of cultural soft power