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Employer Branding Management As A Strategic and Organizational Control Tool 被引量:1

Employer Branding Management As A Strategic and Organizational Control Tool
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出处 《Chinese Business Review》 2012年第11期996-1014,共19页 中国经济评论(英文版)
关键词 品牌管理 组织控制 雇主 人力资源管理 工具 调节机制 技术控制 从业人员 employer branding, organizational control, strategic control
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  • 2Collins, C. J.,&Stevens, C. K. (2002). The relationship between early recruitment related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology, 87, 1121-1133.
  • 3Davies, G. (2008). Employer branding and its influence on managers. Journal of Marketing, 42(5/6), 667-681.
  • 4Dell, D.,&Ainspan, N. (2001). Engaging your employees through your brand. New York: Conference Board.
  • 5Della Corte, V.,&Mangia. G. (2009). Strategic di employer branding, identity organizzativa e reclutamento di talenti: it caso delle 14:01 2012-3-14aziende campane di successo. Proceeding AIDEA "Le risorse immateriali nell'economia delle aziende ", 24-25 settembre 2009 Ancona: 1-14:01 2012-3-1414:01 2012-3-1414:01 2012-3-1414:01 2012-3-1418.
  • 6Della Corte. V. (2009). Imprese e sistemi turistici: it management. Milano: Egea.
  • 7Della Corte, V., Piras, A,&Zamparelli, G. (2010). Brand and Image: The strategic factors in destination marketing. International Journal of Leisure and Tourism Marketing, 4, 358-377.
  • 8Ewing, M. T.,&Caruana, A. (1999). Consumer behaviour in Asia: Issues and marketing practice. Journal of International Consumer Marketing, 52, 16-17.
  • 9Ewing, M. J., Pitt, L. F., de Bussy, N. M.,&Berthon, P. (2002). Employment branding in the knowledge economy. International Journal of Advertising, 21(1), 3-22.
  • 10Fombrun, C. J.,&van Riel, C. B. M. (2004). Essentials of corporate communication. London: Routledge.

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