摘要
手机电商在最近6个月的变化超出了过去10年。
最近这6个月，对于已经做了12年手机电商的北斗星手机网董事长谭文胜来说，就像经历了一次过山车，“变化太快，像突变”。
10 years ago when Tan Wensheng started to sell mobile phones online, everyone thought it was only a concept with negligible sales amount. Nowadays, as CEO of 139shop.com, he manages a major mobile phone ecommerce website in China. Looking back at the development of mobile phone ecommerce, he says that despite of the ten-year process, the real change came just recently, especially after the introduction of XiaoMi phone, a mobile phone by the Chinese manufacturer XiaoMi. Today ecommerce is treated as a major channel rather than a supplementary: brands provide various customized phones for the Internet, and everything from design, marketing to sale relies on the Internet heavily. The relation between online and offline channels are complicated. The two channels have conflicts in pricing, supply chain and other aspects; meanwhile, they can be complementary too: each has its own specific customer group, and they can cover much more customers than before if well dealt with. When we look ahead into the future, such fusion will finally change the business model of the mobile phone industry.
