基于模糊层次分析法的产品配色设计

Product Color Design Based on Fuzzy Analytic Hierarchy Process

为设计出符合消费者感性需求的产品配色,提出基于模糊层次分析法的产品配色设计方法。首先,通过因子分析法确定产品的感性意象,并对产品部件的色彩进行分析,在此基础上制作实验样本。其次,构建最优配色的模糊层次分析模型,通过调查建立模糊评判矩阵,根据消费者需求设定感性意象的主观权重。最后,求解各方案的分数并进行去模糊化处理,依据平均值和标准差对其排序,确定最优配色。结合手机的配色设计进行研究,结果表明该方法是正确可行的。

In order to design the product color that meets consumers＇ affective needs, product colordesign method based on fuzzy analytic hierarchy process （FAHP） was proposed. Firstly, factor analysis was utilized to determine the kansei images of products, and the colors of product components were analyzed. Based on this, experimental samples were made. Secondly, the FAHP model of the optimum color design was constructed. Fuzzy judgement matrix was built through investigation, and the subjective weights among kansei images were set according to customers＇ needs. Finally, the scores of alternatives were calculated and defuzzified. They were ranked through mean and standard deviation, and then the optimum color design was ascertained. An experimental study of mobile phone color design was conducted based on the presented method, and the results shown that this method is valid and feasible.