国内旅游购物市场存在的问题及其原因探析

Fundamental Reason for the Problems in the Domestic Tourism Shopping Market

国内旅游购物市场近些年来一直遭到诟弊。本文在问卷调查的基础上分别从旅游者、旅游商品、旅游业的角度分析目前我国旅游购物市场上存在的问题,指出形式主义是目前我国旅游购物市场存在问题的主要原因,我国仍处于从传统社会向现代社会转型的阶段,旅游业作为新兴事物,三大要素还都不够成熟。

Domestic tourism shopping market has been criticized for some years.On base of questionnaire,the paper put forward some problems on it from the angle of tourists,tourism commodities and tourism,and pointed out that formalism is a fundamental reason currently in our tourism shopping market,and the causes of it is that China is still in transition stage from traditional society to modern.As emerging things,three main factors of tourism are still immature.In the end,the paper analyzed the trends of domestic tourism shopping market and put forward some suggestions aiming at the situation nowadays.