广州市体育服装网络营销现状与对策研究

Current situation of and strategies for sports clothing network marketing in Guangzhou

采用文献资料法、专访访谈法等科学研究方法,对广州体育服装网络营销现状与对策进行分析,结果表明:广州市体育服装企业的网络营销尚处于起步期,整个市场的竞争格局尚未形成,存在网站更新慢,服务质量低;法律文件少,诚信最苦恼等问题。提出建立商务网,确保信誉强;促网站建设,提升个性强;提高竞争力,满足需求大;建企业网站,提升业绩量等对策,旨在为广州市体育服装网络营销良好运转提供参考。

Using the method of literature, special interview and other research methods, this paper analyzes the current situa- tion of sports clothing network marketing in Guangzhou and the countermeasures already taken. The results show that Guangzhou sports clothing enterprises network marketing is still in its initial stage, the market competition pattern has not formed, the website is slowly updated, the service quality is low and legal documents are inadequate and honesty is lacking. The paper puts forward the strategies of building the business network to ensure credibility, promoting the network construction to elevate personality, increasing competitiveness to meet the great demand and building the enterprise website to improve the performance. All this aims at providing reference to the best operation of sports clothing network marketing in Guangzhou.