企业电子供应链战略运用分析

Analysis of Corporate Strategic Use of the Electronic Supply Chain

随着全球制造业(Global Manufacturing)的出现,供应链在制造业管理中得到普遍的应用,成为一种新的管理模式。特别是进入21世纪以来,随着世界经济的飞速发展,全球数字化、网络化、信息化的特征日益明显,工业经济已由主要是制造业转变为制造业和服务业逐步一体化的模式。以顾客需求为中心的现代营销观点已逐步取代了以生产和产品为中心的传统营销观念。电子供应链使交易的方式发生了革命,它大大降低了交易成本,节约了交易时间,更重要的是,电子供应链使小公司和远大于它几十倍的公司站在了一条起跑线上,同时,大公司也可以利用电子供应链即时对市场做出灵活反应,机敏地进入新市场。市场竞争也不单单是企业内部的竞争了,它已逐步拓展为企业整个供应链之间的竞争。

Along with the global manufacturing industry （Global Manufacturing） appears, supply chain in manufacturing management, obtained the widespread application, as a new management model. Enter especially since twenty- first Century ,with the rapid development of world economy, the global digital, networked, information - based feature is increasingly apparent, industrial economy is mainly manufacturing shift for the manufacturing industry and the service industry gradually integrated model. To customer demand as the center of modern marketing concept has been gradually replaced by the production and product as the center of the traditional marketing concept. Electronic supply chain so that the transaction occurs by way of a revolution,it greatly reduced the transaction cost, saving the transaction time, more important is, electronic supply chain makes small company and far outweigh it several times the company stood on a starting line, at the same time,companies can also use electronic supply chain to make instant market flexible response, alert to enter new markets. The market competition is not only the internal competition, it has been gradually expanding to the whole enterprise supply chain competition.