摘要
开发智能烟草配货系统,是国家局推行精准营销的形势要求,十堰烟草依托烟草强大的数据库,将专卖管理、营销管理等数据与历史销售数据结合起来,利用成熟的智能计算技术,以零售点为研究单元,以卷烟单品为研究对象,开发出智能配货系统。系统能进行数据的挖掘,可有效解决辖区卷烟销售总量提升、零售客户满意度提升、消费者满意度提升问题。
Developing the intelligent tobacco allocation system is demanded by the situation that our government is advocating precision marketing. Based on the strong data base, Shiyan tobacco company combines exclusive agency management, marketing management and other data with historical sales statistics. Taking advantage of the mature smart computation technology, it takes retails as research units and cigarettes products as research target to develop the smart allocation system. The system can explore the statistics to effectively solve the problems such as improving the regional cigarettes sales volume, retail customers＇ satisfaction and consumers＇ satisfaction.
出处
《物流工程与管理》
2012年第11期132-135,共4页
Logistics Engineering and Management
关键词
卷烟
智能
配货
数据挖掘
cigarettes
intelligent
allocation
data mining
