现代包装设计中传统图案的创新应用

Innovation and Application of Traditional Patterns in Modern Packaging Design

中国的现代包装设计应该蕴涵着民族特有的文化、精神以及思想意识,以此为启示,分析了中国现代包装设计的现状及发展趋势,并论述了中国传统图案的发展历史及各个时期的风格特点,提出了将传统图案创新应用到现代包装设计中是塑造包装民族性的必要手段和有效途径。从而使现代包装设计更具民族性、文化性、时代性,塑造出具有中国特色的现代包装设计。

Chinese modern packaging design should imply a unique culture of the nation,the spirit and ideology.The paper analyses the style and trend of China＇s modern packaging design.It also studies the history of the development of China＇s traditional patterns and style characteristics of each period.It puts forward that it＇s necessary and effective to apply traditional patterns to modern packaging design.So that modern packaging design with Chinese characteristics will be more national,cultural,temporal.