基于约束理论的营销项目物资管理研究

Research on Material Management of Marketing Project Based on Constraints Theory

阐述了约束理论的关键概念及在项目管理中的应用,结合上海电力系统营销项目的物资管理现状,从物流、信息流、单据流等多个角度提出相应的改进建议。

This paper elaborates the key concepts of the theory of constraints and its application in project management. Then based on the present material management of marketing project in Shanghai power system, some corresponding improvement suggestions are proposed from various perspectives, namely, logistics, information and document flow.