高职电子商务课程网上调查实训项目教学设计

Teaching Design of E-commerce Course on Online Survey Training in Higher Vocational Colleges

高等职业院校人才培养应有别于本科院校,特别是电子商务专业更应该突出理论够用侧重实践的培养理念。以网上调查实训项目的教学设计为论题,在对电子商务课程与实训平台简要进行介绍的基础上,从网上调查实训项目的教学导入、知识讲授、能力训练和考核评价四个方面阐述教学思路,进而深入到调查问卷的制作、投放以及调查数据分析和调查报告撰写四个维度来讲解教学的具体实施,最后提出借助操作视频来突破教学难点的建议。

Students training in higher vocational colleges is different from that in universities. This article is about the teaching design of E - commerce course on online survey training. The author first gives a brief introduction of E - commerce course and training platform, and then describes teaching method of online survey training from four aspects： lead in, explanation, ability training and evaluation. Next, tile article talks about how to implement the training course exactly on questionnaire design, questionnaire distribution, data analysis and investigation report writing. At the end of the article, the author provides some suggestions about using videos to solve the difficulties of teaching.